A Visit to the Animal Kingdom in Florida Essay Example for Free

A Visit to the Animal Kingdom in Florida Essay English Reflective Essay Florida is portrayed as a fantasy land where Mickey Mouse greets you around every corner and where Cinderella actually lives, where days go by without a single drop of rain and the sky is consistently perfectly blue. However this was the farthest thing from my mind as I sat in an immense carbon-emmiting monster whose air conditioning has spluttered and died and while the heavens poured the air was so thick and mucky that flies were sticking to the windshield as we drove, only to be washed away by the drowning rain. As this was happening, my dad who was yet to figure out his left from his right had the near-miracle task of finding our hotel. Which was almost impossible because visibility was limited to about a yard and that requires great concentration, which was hard to find after the fiasco at the airport. Day 2 To my great excitement, Animal Kingdom was our first theme park, rather disappointing though what was hyped up to be a splendour of animal based excitement turned out to be a zoo with the odd thrill. However my memory of the first day was largely marred by Dad; with his new and shiny American muscle car; forgot that when all four doors were shut the lock system was activated. All hell broke lose! With my mum muttering and rambling nonchalantly and quietly with the odd distinguishable, God.. men and my dad, the man of the household and the decisive being, who was spouting all sorts of obscenities and was spanking the car,lightly so no damage was done but gave the impression that somehow it was the cars fault, it was up to me (seeming the only level headed member of the family) to aqcuire the basic survival needs such as food and water. With out park tickets being used for the day there was no way of buying fresh water. Giving up on the task of survival and surrending to the fate of the great over-powering Florida sunshine that was gobbling up every ounce of liquid, I went to a little ledge at the very far side of the car park and with ironic timing the edge of my eye caught sight of a little pool. And just like an oasis in the middle of the Sahara desert the temptation to drink from this minor miracle was extreme. As I squatted and stared while heavily drooling with my mouth arid there was a conflict of conscience apparent in my head. The good side was reciting the well known fact that one of the locals had stated, In every pool of water in Florida there is an alligator. The other evil side accompanied by my sailva and most major organs, was willing to tempt fate yet my good conscience claimed noble victory and I was left to dessicate. And looking back on it, it was probably a wise decision, however the journey back to the apartment was like a front row seat between Mohammed Ali and Mike Tyson.

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  Ã‚  Ã‚  Ã‚  Ã‚  Def Jam Records is the most dominant and successful record label in the music industry today. Def Jam lives and breathes by one rule: continuity, and the men behind the legendary label are: Kevin Liles, Lyor Cohen, and founder/CEO Russell Simmons are the brains and life behind the label. Def Jam is the home of many of raps greatest names like LL Cool J, Run-DMC, Jay-Z etc. these are the names and this the label that brought rap music to the mainstream without changing or sugar-coating anything just to get to the top.   Ã‚  Ã‚  Ã‚  Ã‚  Lyor Cohen co-president of Island Def Jam music who oversees black music at Universal Records. In a January 2001 interview in â€Å"The Source† magazine Cohen says â€Å"we tend to our own gardens here, we don’t look into our neighbors garden. We are happy to see them do whatever they want to do, drive whatever they want to drive. No matter how much they â€Å"bling-bling† we don’t care about that†. This is what makes Def Jam so successful, they don’t â€Å"lean† with the trends that other labels and artists set, they make their own trends and do a great job at it. Cohen, ex-manager of Run-DMC, and longtime partner of Russell Simmons has been with Def Jam since almost Day one. Cohen Says â€Å"not only are we selling the most records consistently for the longest period of time† he points out â€Å" we have the most diversified hip-hop empire period.† Cohen is an up in your face businessman and complime nts the laid back demeanor of his two other partners. Cohen who seeked out most of the â€Å"power artists’ that Def Jam has on their legendary label, he also oversees money and the contract of all the artists on the label. His greatest asset, according to insiders is his ability to persuade white execs for extra money. But Cohen’s a big talker who can be heavy handed and it makes working with the powerhouse a bit hard to work with.   Ã‚  Ã‚  Ã‚  Ã‚  Kevin Liles who is over Def Soul Records, who started out as an intern, is now part of the three-headed monster and when the 5’3 giant barks people listen. Liles states in the January 2001 â€Å"The Source† magazine â€Å" Def Jam is more than a company name and logo it’s a lifestyle. It all comes back to foundation, Def Jam just keeps it in the trenches†. Liles says later in the interview â€Å"we spent 18 years building a brand that represents the best of hip-hop.

Maslow’s Hierarchy of Needs Seen in Advertisements

Abraham Maslow’s Hierarchy of Needs is a important aspect to understanding a company to implement the proper marketing methods. Seeing the consumers needs will allow the organization to appeal to that need. Maslow’s Hierarchy of Needs starts with the most basic physiological needs, followed by safety, social, self esteem, and topped with self-actualization needs in ascending order (Tanner, 2011). The physiological and safety needs tend to be more tangible or sustainable. While the center levels may have more of an emotional or rational payoff. Then the peak or self actualization is more transformational or even spiritual mindset (Conley, 2007). Looking at each advertisement you can tell the marketer is appealing to society’s needs as humans. This is because society is stimulated for disappointment if their expectations or needs are not met (Conley, 2007). Looking at the Pepsi commercial, they are addressing the social needs of humans (Blink967, 2007). The young boy enters the monastery looking for acceptance, he goes through years of training eventually mastering monasticism. Then the entire monastery pulls out Pepsi’s and drinks the whole can. Once the young boy sees the foreheads of all other monks, he smashes the can with his forehead becoming a true member of the monastery. Pepsi petitions the humanistic needs in everyone to be feel accepted, loved, and befriended by others with this commercial (Tanner, 2011). Volkswagen implores a need for safety. In their commercial they go even further in protecting one’s offspring in a humorous way. It features a young family who is taking their newborn baby from the hospital to his home for the first time. As he is put comfortably in a Volkswagen, his dad almost crashes the car. A short glimpse of life flashes before the baby’s eyes which is the funny part. Volkswagen marketers are appealing to a parents need to protect their children. Since most parents will sacrifice anything to ensure their child's physical well being. This is towards the bottom and more attainable goal on Maslow’s pyramid, thus attaining to a larger population (Tanner, 2011). The final advertisement are from McDonald’s. They advertise the same product to satisfy the same need but in different cultures. The need is to satisfy hunger; which is the most basics of needs from Maslow (Tanner, 2011). The advertisement shown in Arabic countries has very little dialogue compared to the one from the United States. Arab one makes use of the song, while using actions and expressions of the characters to advertise McDonald’s. The advertisers do not say explicitly how good McDonald’s is but instead, make clever use of lyrics from a song with a clever fight between loved ones to a it in a subtle way. On the other hand, the United States version is full of dialogue by this nerdy-looking guy. He tells how â€Å"sophisticated† and â€Å"worldly† he becomes after finding McDonald’s international mug and coffee offer. He then states all the meals on the great value meal. Everything is stated out clearly for the audience that McDonald’s meals are cheap and you can even get â€Å"good stuff† like the â€Å"international mug and coffee† at low price. Comparing the two advertisements, marketers should definitely pick the one advertised in Arabic nations because it conveys its message in a subtle way. This entices the audience before the ending punch line with the fight. The advertisement from the United States is definitely too boring with all the dialogue. Of course, presenting advertisements in a more creative and subtle way will capture the audience’s attention. However, it must be done correctly.

The Internet Essay - 597 Words

nbsp;nbsp;nbsp;nbsp;nbsp;Webster’s dictionary defines the Internet as â€Å"a widely used networking interface, connecting several very large information servers† (193). The Internet is a good way for companies or anyone to get information out to the entire world. Electronic marketing (e-marketing) is a very large part of the Internet. E-marketing is â€Å"the process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the Internet† (Ferrell 597). There are many advantages and disadvantages to e-marketing. nbsp;nbsp;nbsp;nbsp;nbsp;One disadvantage to e-marketing is the advancements in cookie technology. A cookie is a way for companies to track how many times people visit their†¦show more content†¦Often times there are many ads circulating at the same place. When I surf the Internet usually I am doing it for one reason, to gather information. The last thing I am going to want is some company sticking their add right in my face. I believe if consumers want to buy these products, they would visit websites of companies who sold them. nbsp;nbsp;nbsp;nbsp;nbsp;A third disadvantage to e-marketing is intrusive e-mail. E-mail is a good way to communicate long distances for free. Like postal mail, people can receive junk mail electronically. This has always burned me. With postal junk mail simply throwing out what is unwanted solves the problem. E-mail is different. Junk mail will continue to compile on a computer until it is deleted out. This takes up valuable space on the hard drive and also valuable time of the recipient. nbsp;nbsp;nbsp;nbsp;nbsp;As long as there are disadvantages there must always be at least one advantage to whatever is under review. If there weren’t it wouldn’t exists. One advantage to e-marketing is the availability of products to consumers. The Internet is running twenty-four hours a day, seven days a week. To the consumer the Internet is a great place to shop around. There are many places to get the same products; and being able to shop from the comfort of your own home is a nice convenience. Firms also benefit from these factors. They can sell products to people who normally may not be able to get to the store duringShow MoreRelatedInternet Privacy And The Internet954 Words   |  4 Pagesunauthorized information by computer, but they actually make the internet a safer place. With the growth of the internet comes the growth of hackers and internet privacy. New laws that would increase internet privacy and, limit hackers would halt the internets growth and develop ment. Since the year 2000, the internet has grown enormously we can all agree and with this growth comes a growth of internet users. 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